[vc_row bg_image=”2757″ bg_repeat=”no-repeat” bg_type=”parallax” row_type=”fullwidth” bg_color=”#000000″ color_opacity=”60″ parallax_speed=”5″][vc_column width=”1/1″][vc_empty_space height=”250px”][vc_custom_heading text=”GENERAL MOTORS
” font_container=”tag:h2|font_size:75|text_align:center|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_empty_space height=”100px”][/vc_column][/vc_row][vc_row bg_repeat=”repeat” bg_type=”parallax” row_type=”fullwidth” parallax_speed=”1″ bg_color=”#ffffff” color_opacity=”100″][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″ animation=”None”][vc_custom_heading text=”THE CHALLENGE” font_container=”tag:h2|font_size:40|text_align:center|color:%23000000″ google_fonts=”font_family:Nothing%20You%20Could%20Do%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”For years, GM Customer Care & Aftersales (GM CCA), utilized parts focused magazines created and distributed by its dealers. The magazine content is aligned with GM CCA’s business objectives. The magazines are customized and branded by GM dealers and then sent to local independent repair and body shops. In 2010, GM challenged us to recreate the same distribution paradigm for a dealer branded e-newsletter.” font_container=”tag:p|font_size:25|text_align:center|color:%23000000″ google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_repeat=”repeat-y” bg_type=”normal” bg_color=”#000000″ row_type=”fullwidth”][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″][vc_custom_heading text=”OUR APPROACH” font_container=”tag:h2|font_size:40|text_align:center|color:%23ffffff” google_fonts=”font_family:Nothing%20You%20Could%20Do%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Develop a cost-effective customer interaction to drive loyalty;
GM GoMAIL is a dealer-managed e-newsletter designed to help GM wholesale parts dealers turn independent shop prospects, into loyal high-volume parts customers.
” font_container=”tag:p|font_size:25|text_align:center|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/1″ animation=”None”][vc_custom_heading text=”Each month a new GM and GM Dealer branded newsletter is created with content focused around parts news, technical repair procedures and promotions all aligned to GM CCA’s business objectives.
Participating dealers access, review and customize their e-newsletter using the e-newsletter portal.” font_container=”tag:p|font_size:25|text_align:center|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_empty_space height=”32px”][vc_custom_heading text=”Tools and features include:
” font_container=”tag:h2|text_align:center|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”32px”][vc_row_inner][vc_column_inner width=”1/2″ animation=”None”][vc_empty_space height=”50px”][vc_custom_heading text=”• Pre-built GM Parts Promotional Offers
• Pre-written Wholesale Parts Services
” font_container=”tag:h2|text_align:right|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”2819″ border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”large”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”2816″ border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”large” alignment=”right”][/vc_column_inner][vc_column_inner width=”1/2″][vc_empty_space height=”32px”][vc_custom_heading text=”• Dealer Customization Area
• Links to Online Dealer Resources (website, email)
” font_container=”tag:h2|text_align:left|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_empty_space height=”32px”][vc_custom_heading text=”• Dealer Maintained Mailing Lists
• GM Corporate Resources Links ” font_container=”tag:h2|text_align:right|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”2817″ border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”large”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_repeat=”no-repeat” bg_type=”parallax” parallax_speed=”1″ bg_color=”#ffffff” row_type=”fullwidth”][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″ animation=”None”][vc_custom_heading text=”ANALYTICS” font_container=”tag:h2|font_size:40|text_align:center|color:%23000000″ google_fonts=”font_family:Nothing%20You%20Could%20Do%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”GoMAIL helps GM Dealers understand their customer base with analytics … After the e-newsletter is sent out, dealers can access numerous reports including: ” font_container=”tag:p|font_size:25|text_align:center|color:%23000000″ google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_empty_space height=”30px”][vc_custom_heading text=”• Delivery Statistics
• Open Rates
• Click-through Reports
• And more…
” font_container=”tag:h2|text_align:right|color:%23000000″ google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”2818″ border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”large”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_repeat=”no-repeat” bg_type=”parallax” parallax_speed=”1″ bg_color=”#000000″ row_type=”fullwidth”][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″ animation=”None”][vc_custom_heading text=”RESULTS” font_container=”tag:h2|font_size:40|text_align:center|color:%23ffffff” google_fonts=”font_family:Nothing%20You%20Could%20Do%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”The user stats speak for themselves.
• 350% growth in participation between 2011 – 2015
• 700,000+ emails opened and read
• 120,000+ click-throughs and growing

” font_container=”tag:p|font_size:25|text_align:center|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_custom_heading text=”Take a look at another marketing tool we created for GM…” font_container=”tag:p|font_size:25|text_align:center|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”2955″ alignment=”right” border_color=”grey” img_link_large=”” img_link_target=”_blank” img_size=”medium” link=”http://www.gmserviceinsights.com/”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”2956″ border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”medium” link=”http://www.gmrepairinsights.com/”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_repeat=”repeat-y” bg_type=”normal” row_type=”in_container”][vc_column width=”1/1″][vc_custom_heading text=”GM Portfolio ” font_container=”tag:h2|font_size:40|text_align:center|color:%23000000″ google_fonts=”font_family:Nothing%20You%20Could%20Do%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_row_inner][vc_column_inner width=”1/1″][vc_empty_space height=”50px”][vc_basic_grid post_type=”post” max_items=”10″ style=”all” items_per_page=”10″ show_filter=”” element_width=”4″ gap=”3″ orderby=”date” order=”DESC” filter_source=”category” filter_style=”default” filter_align=”center” filter_color=”grey” filter_size=”md” button_style=”rounded” button_color=”blue” button_size=”md” arrows_design=”none” arrows_position=”inside” arrows_color=”blue” paging_design=”radio_dots” paging_color=”grey” loop=”” autoplay=”-1″ item=”basicGrid_GoTopSlideout” taxonomies=”5″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]