[vc_row bg_image=”1894″ bg_repeat=”no-repeat” bg_type=”parallax” row_type=”fullwidth” bg_color=”#000000″ color_opacity=”60″ parallax_speed=”1″][vc_column width=”1/1″][vc_empty_space height=”235px”][vc_custom_heading text=”KALMAR OTTAWA
” font_container=”tag:h2|font_size:75|text_align:center|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_empty_space height=”115px”][/vc_column][/vc_row][vc_row bg_image=”1842″ bg_repeat=”repeat” bg_type=”parallax” row_type=”fullwidth” parallax_speed=”1″][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″ animation=”None”][vc_custom_heading text=”CHALLENGES” font_container=”tag:h2|font_size:40|text_align:center” google_fonts=”font_family:Nothing%20You%20Could%20Do%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Client needed help in launching its first all-new product in 30 years.
Kalmar Ottawa invented the terminal tractor in 1958 and over time, the Ottawa became the generic term for terminal tractors. Many enhancements were made over the years, but like all manufactured goods, it had reached its life cycle peak and it was time to evolve.
” font_container=”tag:p|font_size:20|text_align:center|color:%23000000″ google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_repeat=”repeat-y” bg_type=”normal” bg_color=”#000000″ row_type=”fullwidth”][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″][vc_custom_heading text=”OUR APPROACH” font_container=”tag:h2|font_size:40|text_align:center|color:%23ffffff” google_fonts=”font_family:Nothing%20You%20Could%20Do%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”Kalmar Ottawa began a complete redesign from the ground up – and the net result was the “T2”. It incorporated the latest in driver comforts, fuel efficient drive train, high-strength steel and composites to form a leaner, more efficient machine.” font_container=”tag:p|font_size:25|text_align:center|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_custom_heading text=”We took a three-pronged approach to this project:
1. T2 Teaser Mailer Campaign
2. Pre-meeting E-mail Announcement
3. Dealer Meeting “Wow” Factor
” font_container=”tag:p|font_size:25|text_align:center|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″ animation=”None”][vc_empty_space height=”32px”][vc_custom_heading text=”Direct Mail Campaign ” font_container=”tag:h2|font_size:40|text_align:center|color:%23000000″ google_fonts=”font_family:Nothing%20You%20Could%20Do%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”ProAct designed a series of four teaser mailers to Ottawa Dealers to pique their interest in the upcoming announcement to come at the 2014 dealer meeting at the Wigwam in Arizona. ” font_container=”tag:p|font_size:25|text_align:center|color:%23000000″ google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_empty_space height=”32px”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″ animation=”None” css=”.vc_custom_1447170016662{background-color: #dddddd !important;}”][vc_empty_space height=”20px”][vc_single_image border_color=”grey” img_link_large=”” img_link_target=”_self” image=”2888″ img_size=”large” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″ animation=”None” css=”.vc_custom_1447170036848{background-color: #cccccc !important;}”][vc_empty_space height=”20px”][vc_single_image image=”2889″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”large”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″ animation=”None” css=”.vc_custom_1447170057097{background-color: #bbbbbb !important;}”][vc_empty_space height=”20px”][vc_single_image image=”2891″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”large”][/vc_column_inner][vc_column_inner width=”1/2″ animation=”None” css=”.vc_custom_1447170085238{background-color: #aaaaaa !important;}”][vc_empty_space height=”20px”][vc_single_image image=”2892″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”large”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”32px”][/vc_column][/vc_row][vc_row bg_repeat=”repeat-y” bg_type=”normal” row_type=”fullwidth” bg_color=”#000000″][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″ animation=”None”][vc_empty_space height=”32px”][vc_custom_heading text=”Dealer E-Blasts” font_container=”tag:h2|font_size:40|text_align:center|color:%23ffffff” google_fonts=”font_family:Nothing%20You%20Could%20Do%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”A series of photo-rich e-mail teasers set the tone for the upcoming Dealer Meeting and encouraged dealers to make the trip to Phoenix for a game-changing announcement from Kalmar Ottawa.” font_container=”tag:p|font_size:25|text_align:center|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/1″][vc_empty_space height=”32px”][vc_single_image image=”2894″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”medium”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_repeat=”repeat” bg_type=”parallax” parallax_speed=”1″ row_type=”fullwidth” bg_image=”1842″ video_mp4=”M:\5krun\Final5KVideomp4″][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″ animation=”None”][vc_custom_heading text=”DEALER ANNUAL MEETING” font_container=”tag:h2|font_size:40|text_align:center|color:%23000000″ google_fonts=”font_family:Nothing%20You%20Could%20Do%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”ProAct orchestrated a high-energy program that culminated with a Hollywood style unveiling, complete with paparazzi. Against a backdrop of stars, with an energetic drumline leading the way to the tent, a fireworks display dazzled the crowd before the big moment. Vice President of Sales, North America, Dave Wood pulled the cord and unveiled the highly anticipated Kalmar Ottawa T2.
” font_container=”tag:p|font_size:25|text_align:center|color:%23000000″ google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_custom_heading text=”Dealers mingled with product engineers and company executives for a hands-on experience with the innovative T2.
The newly-designed T2 represented all the things that set Kalmar Ottawa apart from the competition – Trusted Durability, Driver Comfort, Drivability and Serviceability.
” font_container=”tag:p|font_size:25|text_align:center|color:%23000000″ google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_empty_space height=”32px”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/1″ animation=”None”][vc_empty_space height=”15px”][rev_slider_vc alias=”KALMARVIDEO1″][/vc_column_inner][/vc_row_inner][vc_empty_space height=”15px”][/vc_column][/vc_row][vc_row bg_repeat=”no-repeat” bg_type=”parallax” parallax_speed=”1″ bg_color=”#000000″ row_type=”fullwidth”][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″ animation=”None”][vc_custom_heading text=”RESULTS” font_container=”tag:h2|font_size:40|text_align:center|color:%23ffffff” google_fonts=”font_family:Nothing%20You%20Could%20Do%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”The dealer meeting tent sale event produced over $40 million in T2 pre-orders in less than two hours.” font_container=”tag:p|font_size:25|text_align:center|color:%23ffffff” google_fonts=”font_family:Roboto%20Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic|font_style:300%20light%20regular%3A300%3Anormal”][vc_single_image image=”2458″ alignment=”center” border_color=”grey” img_link_large=”” img_link_target=”_self” img_size=”medium” link=”http://www.ottawatrucksna.com/” css=”.vc_custom_1447188049484{background-color: #ffffff !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_repeat=”repeat-y” bg_type=”normal” row_type=”fullwidth”][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/1″ animation=”None”][vc_custom_heading text=”Kalmar Portfolio” font_container=”tag:h2|font_size:40|text_align:center|color:%23000000″ google_fonts=”font_family:Nothing%20You%20Could%20Do%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_basic_grid post_type=”post” max_items=”10″ style=”all” items_per_page=”10″ show_filter=”” element_width=”3″ gap=”3″ orderby=”date” order=”DESC” filter_source=”category” filter_style=”default” filter_align=”center” filter_color=”grey” filter_size=”md” button_style=”rounded” button_color=”blue” button_size=”md” arrows_design=”none” arrows_position=”inside” arrows_color=”blue” paging_design=”radio_dots” paging_color=”grey” loop=”” autoplay=”-1″ item=”basicGrid_GoTopSlideout” taxonomies=”44″][rev_slider_vc alias=”homepage”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]